I have never been the type of person who worries about skin color. Let's just say that I was born with a tan. I think in most (West) countries, tan is something that they actually want. But here in Asia (specifically: Philippines - where I'm staying), people long for white skin. Thus, a lot of skin whitening products are readily available all over the local market.
(I bought this product with my own money and I am not getting paid for this review. Note that these are just my opinions and I do not guarantee that what I say would hold true in everyone's case.)