An amazing array of products that showcased Taiwan’s superiority in product design and innovation greeted guests at the Taiwan Excellence Experiencing Zone mall event, which ran from June 3 to 5 in SM Megamall Events Center. The eye-catching experiencing zone, which drew a big crowd of mall visitors, allowed guests to see how Taiwan Excellence products can complement and enhance their lifestyles.
The Taiwan Excellence Experiencing Zone is one of the activities under the Taiwan Excellence campaign, a campaign that has introduced high-quality innovative and game-changing products to the Philippines. Undertaken by the Taiwan External Trade Development Council (TAITRA) and organized by Bureau of Foreign Trade (BOFT) of Taiwan, Taiwan Excellence has helped deepen Filipinos’ appreciation for products that have been engineered and manufactured to the highest standards in Taiwan.
A happy Formosa bear mascot welcomed guests to the sprawling display, and gamely posed for photos with guests. To add to the excitement, Conven PH presented a rousing dance number, while singers Christian Bautista, Julie Ann San Jose, Yeng Constantino entertained guests while they looked through the assorted items on display. A fashion show of products, fun games lead by blogger and vocalist Saab Magalona and cosplayer sisters Alodia and Ashley Gosiengfiao, as well as several lucky draws provided continuing entertainment. Alongside these activities, representatives of brand partners also shared the best features of their product offerings.
“Every year, we strive to bring the best Taiwanese products to the Philippines, and this experiential activity allows people to see these things up close. We’ve made everything in this experiential exhibit fun, captivating, and different. We hope to do more projects that would help Filipinos discover how we can help enrich their lives with Taiwan’s superior products,” TAITRA Deputy Executive Director Scott Yang said.
Brand partners expressed their appreciation for TAITRA’s effort in helping them in creating awareness and strengthening their visibility in the Philippine market. ASUS Product Marketing Commercial Solutions Ruemer Allan Santillan takes pride in ASUS products that embody the Taiwan innovation due to its quality and technology that keeps up with the needs and lifestyle of the consumers. HEARTWAY’s Supervisor at Far East Medical Jailyn Macamay, on the other hand, shared that associating their products with TAITRA gives their products a reliable impression to the public.
Other upcoming Taiwan Excellence Experiencing Zones are scheduled on July 8 to 10 in SM Mall of Asia, August 19 to 21 in Trinoma, and October 21 to 23 in Market! Market!. Visit www.taiwanexcellence.ph for more details.